Matthew Drinkwater

Head of Fashion Innovation Agency

Story

Matthew works at the crossroads of Fashion, Retail and Technology to head up London College of Fashion’s Innovation Agency. The Innovation Agency is a creative consultancy using emerging technology to alter the way that the fashion industry is making, showcasing and retailing. Matthew and his team are building a pathway for truly digital designer businesses.

Matthew has delivered a stunning range of projects that have captured the imagination of both the fashion and technology industries, including what Forbes described as ‘the first example of truly beautiful wearable tech’.

Most recently, he worked alongside Lucasfilm’s immersive entertainment division ILMxLAB to bring their new performance-driven augmentation technology, LIVECGX, to London Fashion Week.

Matthew was named as a ‘fashion-tech trailblazer changing the course of retail’ by Drapers and a ‘pioneer and visionary’ by Wired.

Expertise

Collaborations

Consultancy

Brand development

Multi-channel retailing

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