Tada and Toy is a fresh new luxury fashion brand making delicate, high quality jewellery accessible to all. Tada and Toy’s style is easy to wear for an everyday style that you can layer to personalise your look. The jewellery effortlessly flows from day to night – stack up pieces to make a statement or wear individually for delicate elegance.

Tada and Toy was founded by two young London-based designers Tansy Aspinall and Victoria van Holthe. Tada and Toy is the realisation of their shared interests in fashion and conversation.

“We are very excited to have the opportunity to have support and mentorship from the CFE! As a new brand getting advice from people with experience and knowledge in our specific field is totally invaluable. It is such a great opportunity to grow our own knowledge and in turn feed that information into further developing our own brand”​ Victoria van Holthe and Tansy Aspinall ​