Sammie Jo Coxon London is the eponymous fine jewellery label by London-based creative director and founder Sammie Jo Coxon.

Sammie graduated in Jewellery Design from Central Saint Martins, University of the Arts London, and continued her studies at The Gemological Institute of America where she graduated as a Gemologist.

The labels signature design aesthetic is rich in graphic, streamlined geometry that is often juxtaposed with discreet femininity in the soft silhouettes of pearls. The result is both elegant and timeless.

Sammie Jo Coxon London has quickly become internationally recognised and featured in publications such as British Vogue, Vogue Paris, ELLE Arabia, Country & Town House, Wallpaper, Condé Nast Brides, Cosmopolitan US and the Financial Times’ special Report for Watches & Jewellery. In 2016 the label was selected a Kickstart finalist by The National Association of Jewellers and International Jewellery London. In 2017 Sammie was shortlisted for the Jewellery Designer of the Year Award by the UK Jewellery Awards, and the SJC brand was announced Best Bespoke Jewellery Company at the Greater London Enterprise awards.

Alongside her collections Sammie is also devoted to creating unique, bespoke pieces for private and corporate clients worldwide. All pieces are hand finished by trusted, specialist craftsman in London’s jewellery hub – Hatton Garden.