Sadie Williams is a London born and raised designer creating playful and modern textile driven fashion.

Since graduating from the CSM MA Fashion course in 2013 she went on to become a Selfridges ‘Bright Young Thing’ and was included in ‘Designs of The Year Exhibition 2014′ at The Design Museum in London, alongside Raf Simons for Dior, Rick Owens and Prada.

She has worked for designers including Marc By Marc Jacobs, J W Anderson and Katie Hillier and many stylists over the years.

Following on from successful collaborations with Barbie and & Other Stories, she went on to start her own label, debuting in AW15.

With support from Newgen she continues to showcase at LFW, creating graphic and tactile work that capitalises on her strengths in print & textile innovation.

“I’m most looking forward to working with people who can help advise and guide me on the (sometimes pretty daunting and overwhelming) business aspects of my company so that I can build a sustainable business for my brand and keep doing what I love!”​ Sadie Williams