Prim & Clover offers the ultimate luxury wedding dress shopping experience. Through the brand’s website, brides-to-be can design their dream wedding dress, using the online builder.Made-to-fit samples of selected styles are sent to the client’s home, to be tried on with her friends (…and plenty of bubbles). The chosen, custom silhouette is then artisan-made in Prim & Clover’s London studio, and shipped to the future bride’s doorstep in just 10 weeks.

“We are thrilled to be part of CFE again. When we started out in the FashTech Pioneer programme, we had an idea and business plan. When the programme ended, we were pitching like pros, ready to register our business and build our website. Now, as part of the Accelerate programme, we are a full-fledged, trading ecommerce company, selling in the UK and exporting into the US. The assistance and mentorship we’ve received has been invaluable. With CFE’s continued support, we will have the proper tools to tackle the challenges many fashion brands face in their early years — driving us to further successes.” – Stacia Bedford​ Prim & Clover Founder.​