Nicholas Daley graduated from Central Saint Martins in 2013. The label launched with SS15’s ‘Culture Clash’, a collection that established the brand identity through nuanced references to British subcultures, past and present.
Nicholas’s aesthetic reflects his own multiracial heritage, having grown up in a culturally diverse environment. Such experiences inform his ideas of the ‘contemporary man’ and his clothing symbolises the multicultural essence of the British identity. Through vigorous research and subtle design, Nicholas charges his garments with authenticity and a strong cultural narrative is created as music underlies every collection, both as a form of inspiration and expression.
Each season Nicholas collaborates with an artist to produce a mix-tape, enforcing the historically-significant binary between style and music. An appreciation for the past is further shown through Nicholas’ dedication to preserving British craft, having spent time working on Savile Row. All production is retained within the UK, working with traditional British manufacturers such as Abram Moon and milliners Christys’ London.
By employing age-old methods of production to create contemporary menswear, Nicholas is formulating a new lexicon by which to define 21st Century sartorialism. This engagement with British style and nonconformity has gained Nicholas much recognition, most notably within Japan with publications such as Eyescream, Brutus, GRIND and Popeye having produced features. Leading stockists are International Gallery Beams, who installed an exhibition of Nicholas’ work in the Shibuya store in Tokyo.
The wearability and progressive nature of Nicholas’ collections means that he consciously and thoughtfully designs: creating a sustainable brand for a diverse customer-base. This authentic and honest approach to the fashion system is consequently gaining Nicholas recognition back home, London store Dover Street Market now stock his collections . He has also received press from Dazed and Confused and i-D magazine and is continuing to generate media interest through his dynamic yet subtle approach to menswear.