Little Black Door is an intelligent wardrobe inventory platform that opens up to a premium managed marketplace, giving users a digital wardrobe that allows them to play and value what they own and quickly swipe to sell or rent.
The LBD brand is female, an achiever, who champions the voice of other achievers, both female and male. She is future thinking, a chameleon in style, leaning towards a glossy and futuristic feel. She is a tech adopter. Educated, entrepreneurial, hardworking, she wants to make the most of life. She is inherently mischievous, understanding the value of her wardrobe and that it shouldn’t be a left to waste, but enjoys shopping. She is collaborative, generous and loving; she is aware of ecological topics like sustainability, choosing Uber over owning a car.