Fashion brands spend a lot of time and money on working with influencers, but usually get one-off exposure on social media, which vanishes as quick as in few days. It’s such a hassle for brands and their PR/brand agencies to chase these influencer endorsements.
This is where FavourUp comes in. FavourUp is a web platform that helps fashion brands collect all their influencer generated content and showcase it on brands’ e-commerce website.
Customers are able to see all the brand’s influencer endorsements when they are shopping. The influencer endorsements not only project authenticity of the brand, but also provide a rich source of inspiration for customers to come up with ideas of how they can dress in an outfit with the product. This makes it so much easier for customers to make final buying decisions, and of course, they buy more.
Image Credit: Sanne Glasbergen Photography