Eudon Choi trained as a menswear designer in Seoul before moving to London, where he graduated from the Royal College of Art’s MA in womenswear in 2006.

His collections are inspired by art, architecture and historical figures, where Eudon combines masculine tailoring with a feminine sensibility. Since launching his label in 2009, Eudon is a regular fixture on the London Fashion Week schedule with support from the British Fashion Council and the Fashion Trust through the Fashion Trust initiative.

“I sought out the help of the Centre for Fashion Enterprise shortly after setting up my fashion label in 2009. Running a fashion business is about 10% designing clothes and 90% other tasks and this is where the CFE have proved invaluable. As a creative individual, starting my own business was not easy as there was so much I needed to learn quickly. The CFE have helped me in a very practical way and helped me to create a business plan so that I now feel very in control of my business.”​ Eudon Choi ​