Ibizan born life long friends Jana Haveman and Laura Castro founded womenswear RTW label, De La Vali in 2017. The pair recognised an instant connection both personally and creatively as they began designing small collections inspired by an awareness and shared appreciation for the bohemian culture and captivating surroundings they grew up in.
The duo remain as instinctively in tune with their customer as they are with each other as they have built their business on what some might call less traditional values but more so on pure drive, passion and utter devotion to ‘The Vali’ girl.
Their distinctive style and clear understanding of their customer needs has since paved the way from a simple direct to consumer boutique label to a much sought after luxury brand stocked in the likes of Browns, Net-a-Porter, Harvey Nichols, Luisa Viaroma and many more.
Now based in London the founder’s manage a small team and produce the bulk of their collections locally. Despite the natural evolution of the business the essence of the Vali brand DNA remains true to its roots. Free spirited yet confident, ethereal yet directional; offering fun, vibrant and considered collections season upon season that ooze femininity in combination with bright colours, bold prints and luxurious fabrics.